Senior CRM Manager

About the role

Own the end to end retention lifecycle across our sportsbook and casino brands, turning first time depositors into loyal, high value players. You will lead a team of three CRM executives and partner daily with the VIP, BI, compliance and product teams to grow player lifetime value responsibly. What you will do: • Design and run the full CRM calendar: onboarding journeys, reactivation, cross sell between sportsbook and casino, and churn prevention. • Build data driven segmentation and lifecycle automations across email, SMS, push and on site messaging. • Set and own retention KPIs (active players, deposit frequency, lifetime value, churn) and report on them to commercial leadership. • Work with the VIP team on bonusing strategy and with compliance to keep every campaign inside MGA marketing rules and safer gambling standards. • Coach and develop three CRM executives, reviewing performance and running A/B tests to continuously improve. What we are looking for: • 4+ years in CRM or retention, with at least 2 in iGaming (sportsbook or casino). • Hands on experience with a CRM automation platform such as Optimove, Solitics or Fast Track. • Strong analytical skills, comfortable working in SQL or a BI tool to build your own segments. • A solid understanding of responsible gambling and MGA advertising requirements. Hybrid working from our Ta Xbiex office three days a week, with relocation support available for the right candidate.